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LITTLE ROCK, Ark. (KTHV) - The Arkansas Department of Health unveils a new campaign encouraging smokers that quitting is possible.

The campaign features Alberta Faye Hires, a former smoker and Quitline graduate, who took steps towards a healthier lifestyle in 2008 and now runs marathons.

Doctor Gary Wheeler with the Arkansas Department of Health believes telling positive stories like Hires's is the key to making an impact.

"We're sharing a positive story because we want people to know that they can do it, they just need to stick to it and keep seeking help and assistance and they can be successful and that's what happened with Alberta Faye," said Wheeler.

Since 2008, nearly 60,000 Arkansans have called the Quitline for help to stop smoking.

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