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LITTLE ROCK, Ark. (KTHV) - Women and shopping are like bees and flowers. There is an instant attraction. But at first glance, looks can deceive.

"You can wear between an extra-small and a large," said Amy Heffington from North Little Rock.

Women encounter this dilemma every time they try on clothes. Envision this scenario. You bring ten pairs of the same size pants but different brands back to the fitting room, but they all fit you differently. The difference is because women's clothing sizes in the United States are not standardized. Some designers are using that to their advantage.

"Oh my God I was a medium," said Little Rock fashion designer Jamileh Kamran. "How come right now I'm a small? He or she might like it or he or she might say no that's impossible."

It is called "vanity sizing," adding inches of fabric without changing the number on the tag.

Kamran says it is deceiving. "To me they are going to lose the trust of their customers," said Kamran.

For manufacturers deflating sizes, the thought process is this: The smaller the size, the better a woman will feel, the more money she will spend.

"With obesity going out of control and especially women are too conscious about their weight is industries using that to manipulate their mind or psychologically to play with their mind," said Kamran. "It brings your self-esteem higher."

"Definitely makes me feel better about being a smaller size," said Rachel Eidson.

"You get pumped and then you are more likely to go buy them," said Sarah Winford.

"If someone is happy with it that just makes the sale better," said Retail Sales Associate Amy Graham. "We have enough stress in life. You do not need to be worrying about whether you are a 27 or a 26 that does not matter."

Because after all, the number is just a number.

"For me it just matters how it looks," said Heffington.

"If you do not like the number, cut the tag out and wear it anyway," said Winford.

More and more stores are also carrying clothes in triple-zeros, an XXXS. J. Crew is the latest store to start carrying this size. According to J. Crew's size chart, a triple-zero is a 23 inch waist and 33 inch hips.

Another thing, sizes in the 50s are not the same today. A size 12 grew by about two inches by the 1970s.

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