LITTLE ROCK, Ark. (KTHV) -- If you're trying to persuade a boss, client or family member to take your advice, these five words may help you get your way from Reader's Digest.
1. 'You' - In a Yale study, "You" ranked as the number one - most influential power word in English. Think about it: before making any purchase or decision, you first consider how it will impact your life. Most marketers try to do this for you, framing their product in terms of your needs, your desires, and your emotions. "You" shows empathy, which is necessary to convince someone that what you want and what they want are mutually beneficial.
2. 'Because' - Logical thinkers seek a cause-and-effect relationship between everything that happens, our minds crave order and answers. Using the word "because" satisfies this craving, and can also create empathy.
3. 'Imagine' - Imagine you've won the lottery and didn't have to worry about bills again. In your fantasy, you didn't imagine the years and hundreds of dollars wasted, did you? When asked to "imagine" an outcome, the brain unconsciously skips over worry instead focusing on the feeling of the reality in your mind.
4. 'Instantly' - Letting people know they can have something "instantly" bridges the gap between desire and satisfaction, removing time to reconsider the consequences.
5. 'Guarantee' - Which phrase makes you feel more comfortable: "All sales final," or "Money-back guarantee"? Life is unpredictable, and people want security. A "guarantee" alleviates the stress of making a risky decision insuring an investment is proven to pay off.