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UNDATED (KTHV) – Why are women always apologizing? A new Pantene campaign is urging women to #ShineStrong and stop saying they're sorry when they've done nothing wrong.

"As women, we weaken our own strength (in ways men never do) at work, at home, during moments in between. Sorry is more than just one, little, reflex word," the brand stated on its YouTube.com channel.

If you are on the desktop version of our site, you can watch the new ad below. Take a look and tell us what you think of the campaign on our Facebook page at www.facebook.com/thv11.

Learn more about #ShineStrong: http://www.pantene.com/shinestrong

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