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SACRAMENTO, CA (CNN) -- Happy birthday, Smokey the Bear!

The beloved public service icon, known to many as "Smokey the Bear," turned 70 over the weekend. And you can bet with his mandate to educate people about preventing forest fires, he'll be the first to blow out his 70 candles!

He was dreamt up by the U.S. Forest Service, the National Association of State Foresters and the Ad Council.

His first public service poster came out on Aug. 9, 1944. And his famous slogan, "Remember, only you can prevent forest fires," came later, in 1947.

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