LITTLE ROCK, Ark. (KTHV) – Go Red For Women is gearing up for its annual luncheon, set for this week.

Go Red is an initiative designed to empower women to take charge of their own health. According to the American Heart Association, heart disease is the No. 1 cause of death in women. Revenue generated from Go Red events goes toward research and education.

At this year's luncheon, set for March 8 at the Marriot Grand Ballroom in downtown Little Rock, Holly Hoffman, the last woman survivor on CBS' Survivor, will be the guest speaker.

THV11's Dawn Scott will emcee the event which starts at 10 a.m. with a "Purse-onality" Auction and Women's Expo. The luncheon will begin at noon.

Click here for more information and to register.

Read Hoffman's bio below:

“Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” —Maria Robinson

Born and raised in Eureka, South Dakota, Holly Hoffman was the last remaining member of the Espada Tribe and the last woman standing on Season 21 of CBS’ hit reality show “Survivor Nicaragua”. Through that experience, and others throughout her life, Holly was inspired to share her message of positivity, determination, and confidence with business leaders, teachers, and students across the nation.

An accomplished motivational speaker and the author of Your Winner Within, Holly acknowledges that life is made up of challenges, and we are oftentimes faced with situations that seem insurmountable. But within each of us is an ability to focus our thoughts, emotions, and energy to succeed—if we have the knowledge, tools, and discipline to do so.

Holly’s writing and speaking not only offer encouragement and optimism but a roadmap for self-discovery and spiritual enlightenment. Her methods, the ones she uses everyday in her own life, are adaptable to nearly any situation. Readers and audience members alike walk away inspired to light the fire of success within themselves.

A lifelong resident of America’s heartland, Holly graduated from her hometown high school in Eureka, SD, and then attended Northern State University in Aberdeen, SD, where she met her husband Charlie. Together, they built and continue to manage a ranch in north central South Dakota, and they are the parents of three wonderful children, who have each found success in different disciplines. Their oldest, Austin, is married to his wife Megan, and is a law school student at the University of South Dakota. Holly is a very proud grandmother to their two boys. Alexandra—a former Miss South Dakota and top 15 finalist at the Miss America pageant—is married to her husband John, and is a graduate of South Dakota State University. Alex works as a broadcast journalist in Omaha and is expecting her first child this fall. Their youngest, Elizabeth, was a college-athlete at the University of South Dakota and is now in her final year of medical school with plans of becoming a family practice physician.

Today, Holly travels across the country, speaking to schools and universities, healthcare organizations, women’s organizations, and community leaders and business professionals. She inspires audiences to take opportunities and focus on attitude, determination, confidence, desire, faith, and perseverance. She believes her simple approach will allow you to find your winner within.