LITTLE ROCK, Ark. (KTHV) -- Arkansas shares the grade of D- with Mississippi for having one of the largest gender pay gaps in the country.

On Tuesday’s Equal Pay Day, local businesses came together to spread awareness of this discrepancy.

“Who doesn't love to get a discount right?” said Shannon Miller, a customer at River City Coffee.

A 25 percent off discount was given to all women at River City Coffee, Tuesday. However, this discount was to show, not to sell.

“It'll make people really think about where they are putting their money,” said Aaron Hittson, a customer at River City Coffee.

An Arkansas woman makes 75 cents to every dollar a man makes, according to a study released in February by the Institute of Women's Policy Research.

“It's even worse for women of color,” said Abby Olivier, with the Arkansas Equal Pay Coalition.

This coalition put on this effort through the city.

“There's many different reasons for the gender pay gap. It's not one black or white issue,” said Olivier.

In the study, it said if there was equal pay in Arkansas, a female college graduate would make $1.2 million more over a lifetime.

“We really need some strong men and women to come to the table to address this,” said Olivier.
Flyway Brewery in Argenta was also pouring for a cause.

“It was kind of a no brainer. I immediately said yes,” said Jess McMullen, co-owner of the brewery.

Flyway teamed up with a local jewelry company “Muse and Render” to bring even more women into the brewery.

“It actually kind of amazed me that in 2016 this issue exists,” said McMullen.

By exposing people to new businesses and this issue, the coalition hopes this starts a conversation.

“That people will just start to feel more comfortable talking about this issue,” said Olivier.

Equal pay for women is not just an issue for women.

“If I have to pay full price for a cup of coffee, which I would have done anyways. I don't see a problem with that. I don't think it's unfair,” said Hittson.

The Arkansas Equal Pay Coalition wants to put on more events like this, but needs more members.

To join or learn more information, click here.