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THV11 'Summer Cereal Drive' celebrates 18th year!

We set a big goal of 500,000 boxes in 2017 in an effort to provide breakfast for children and families year round. This year, we continue that journey!

THV11 and the Arkansas Food Bank are celebrating the 18th year for the Summer Cereal Drive!

Last year, a record 343,000 boxes of cereal was donated, feeding children throughout Central and Southeast Arkansas all the way through February! With your help, we’re closer to feeding kids all year round.

And thanks to your donations over the past 17 years, THV11 and the Arkansas Foodbank in partnership with local businesses, groups, and schools – have been able to provide over 2.8 million boxes of cereal to Arkansas kids and their families.

We set a big goal of 500,000 boxes in 2017 in an effort to provide breakfast for children and families year round. This year, we continue that journey!

On Twitter and Instagram, send pics of your cereal drive efforts to #SCD17, #BIGCereal and #BeOn11!

WHAT is the Summer Cereal Drive?

The Summer Cereal Drive provides non-perishable breakfast items that are both nutritious and kid-friendly for children and families in Central Arkansas who would otherwise go without the most important meal of the day - breakfast.

NEW This Year!

We are excited to introduce a “Kids Division” this year sponsored by the Arkansas Travelers. Every year we see these amazing hunger heroes making donations and making a difference. At THV11 and the Arkansas Foodbank, we want to celebrate their generosity and create a team division just for KIDS! If you have a kid or group of kids interested, all you have to do is sign up for a team, just click here. Top participants get a special prize courtesy of the Arkansas Travelers.

WHO can donate?

Anyone! Individuals and schools can donate boxes and make online contributions. Plus, businesses and organizations can register to participate in the drive for a little friendly competition!


is the Summer Cereal Drive?

  • Dates: May 31, 2018 – June 28, 2018
  • Breakfast Meet-n-greet: Thursday, May 31 in the THV11 Weather Garden 5 a.m. to 7 a.m. (weather permitting)
  • Drop off Finale: Thursday, June 28, live starting at 5 a.m. at the Foodbank
    Warehouse. Businesses and organizations are encouraged to drop off their final donations at the Foodbank that day.
  • Awards Breakfast: Thursday, July 12 at the Foodbank Warehouse 5 a.m. - 7 a.m.


your business or organization in a little friendly competition:

Click here to register - REGISTRATION FORM or you can visit the Arkansas Food Bank website, click here.

WHAT to donate?

  • Dry cereal - boxes OR bags, 8oz. or more (Think Nutritious!)
  • Cereal/Breakfast Bars
  • Oatmeal
  • Cream of Wheat

WHERE to donate?

ONLINE – Donate online for the Summer Cereal drive here at the Arkansas Foodbank. Every dollar donated helps the Arkansas Foodbank acquire and distribute a box of cereal to a child in need. Just select a dollar-amount to donate. It's that easy.

DROP-OFF for individuals

-- Drop off cereal anytime at area participating Walmart, Kroger, Brookshire, and Harps Food Store locations during the drive dates.

You can also stop by one of these THV11 THIS MORNING live locations from 5 a.m. to 9:30 a.m., drop off your donation and say hello to the THV11 This Morning crew and Kramer from Hot 94.9.

Tuesday, June 5 - Cabot at Harps Food Store

[Raised 3,988 boxes]

Wednesday, June 6 - Dickey-Stephens Park in NLR – THV11 Summer Cereal Drive night with the Arkansas Travelers.

Thursday, June 7 - Hot Springs at Walmart on Central Avenue.

[Raised 5,643 boxes]

Tuesday, June 12 - Bryant at Walmart

[Raised 1,748 boxes]

Thursday, June 14 - Beebe at Walmart

[Raised 2,708 boxes]

Tuesday, June 19 - Pine Bluff at Super 1 foods [Formerly Brookshire’s] on Hazel Street

[Raised 14,310 boxes]

Thursday, June 21 - Conway at Kroger Marketplace on Salem Road

[Raised 4,858 boxes]

Tuesday, June 26 - Little Rock vs. NLR

  • Morning Team live at Kroger in the Heights LR 5 a.m. - 9:30 a.m.

    [Raised 6,228 boxes]

  • Evening Team live at Kroger on JFK Blvd in North Little Rock 5 p.m. - 7 p.m.

    [Raised 11,805 boxes]

Thursday, June 28 - Arkansas Foodbank in Little Rock (business drop-off day)

DONATION DROP-OFF for businesses and organizations:

Businesses and organizations who have registered are to drop off their donations at the Arkansas Foodbank Monday-Friday between 8 a.m. - Noon or 1 p.m. – 4 p.m. by Thursday, June 22.

The Foodbank is located at 4301 West 65th Street in Little Rock. Please call Nick Bradford with the Foodbank at 501-569-4315 for delivery information or help.