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All the info you need to know about THV11's Summer Cereal Drive

THV11 Chief Meteorologist Tom Brannon leads the 2022 Summer Cereal Drive with an effort to feed kids all summer long.


What is the Summer Cereal Drive?

The Summer Cereal Drive benefits the Arkansas Foodbank and provides non-perishable breakfast items that are both nutritious and kid-friendly for children and families in central Arkansas who would otherwise go without the most important meal of the day - breakfast.

The THV11 Summer Cereal Drive was founded by Chief Meteorologist Tom Brannon and the THV11 team in 2000. 

Who can donate and how?

Anyone! Individuals can donate cereal boxes and/or make monetary contributions. Plus, businesses and organizations can register to participate in the drive for a little friendly competition! 

  • To Donate Online: Click here.
  • Drop by a community live shot location with your donation:

    June 6th-9th: 6:30am – 12:30pm
    Monday – North Little Rock, Indian Hills Kroger
    Tuesday – Morrilton, Harps
    Wednesday – Malvern, Walmart
    Thursday – Pine Bluff, Super One Foods

    June 20th-23rd: 6:30am-12:30pm
    Monday – Saline County, Kroger in Benton
    Tuesday – Hot Springs, Walmart on Albert Pike
    Wednesday – Cabot, Kroger
    Thursday – Little Rock, Walmart on Bowman

When is the Summer Cereal Drive?

The drive is held each year throughout the month of June.

How do I register my team?

  • Since 2000, teams have competed to provide the most cereal to our neighbors facing hardship. 
  • Register your team here. You can also donate as an individual! 

For more information on the THV11 Summer Cereal Drive, visit this link.

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