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A passion for people: former Arkansas wide receiver, London Crawford wants to "change a life" with new fitness brand

Despite hanging up his cleats in 2018, Crawford is still pursuing his passion for athletics through his new fitness brand, Super Fly Fitness

JACKSONVILLE, Fla. — There was a single play that etched London Crawford into the hearts of Arkansas fans. But surprisingly, the Miracle on Markham II that lifted the Razorbacks over rival LSU isn't Crawford's favorite memory as a Hog.

"My favorite moment in my Arkansas history had to be the first time I ran out of the tunnel," he said. "The first time I came out of the tunnel we were playing USC, we had a packed stadium and I didn't know what to expect."

The Razorbacks might have lost that game in 2006, but it's a feeling that's stuck with Crawford for more than a decade.

"Playing in front of 80, 90 thousand fans screaming for our team, screaming your name when you're making plays, it's just a feeling that's so unconditional," he said. "It's a feeling that a lot of people that a lot of people will never be able to experience and a feeling that I'm actually happy that I was able to experience."

Crawford hung up his cleats in 2018 after stints in the NFL, CFL, AFL and IAFL. But he's still pursuing his passion for athletics – he started his own fitness brand, Super Fly Fitness.

"As far as helping instill things in other people, building other people up, making people reach the goals that they want to reach within their body goals or their mindset," Crawford said when asked what motivated him to create his company, "because at the end of the day, when it comes it fitness for me, it's about building the mind first and then building the body because the body follows the mind."

Although he offers personal training and professional meal prep services, Crawford is much more than just a trainer. He considers himself a life coach.

"I want to help change a life, not just your body," he said. "I want to change your mind, your thought process, the way that you visualize things. The effort that you put into your body and the way that you eat, I also want you to put that into your life events, when you go to work. Or anything that you're doing outside of fitness, I want it to pertain to everything you're doing with your mind as well as your body."

There's no question that getting a company off the ground is hard work. But hard work is something that Crawford grew accustomed to over the decades he dedicated to football.

"You just got to have that want to," said Crawford. "And football, dealing with so many different coaches and so many different players and different attitudes and chemistry and camaraderie, it's so much that goes along with being an athlete over the years that's instilled in a lot of us. So you know, the dedication and the focus level of playing sports actually help build within the brand that you're actually starting."

Now a days he might be dedicated to building his brand, but he'll always be dedicated to the Razorbacks.

"If I could take it all back and do it all over again, I wouldn't change my decision," Crawford said. "Being an athlete at the University of Arkansas, the brotherhood that we had, the foundation that we had, the chemistry that we had, the camaraderie that we had it was like none other."